Proprietary market intelligence
We’re both an intelligence agency and a marketing agency. We show you your market before you’ve spent a dollar – then put a dedicated team alongside yours to act on it.
The problem
You’ve built the spreadsheets. You’ve hired agencies. You’ve read competitor listings line by line. All of it takes time, money, and energy – and you still don’t really know how your customers decide what to search, compare, and buy.
So every call on pricing, ads, creative, and positioning is made half-blind to the forces actually driving your numbers. The market moves; you find out too late.
That’s the gap we close. We make the market driving your numbers visible – so your decisions stop being guesses.
Intelligence first
Most Amazon agencies sell execution: campaigns managed, listings updated, hours logged. We start a step earlier. We run proprietary market intelligence on your category – your customers’ behaviour week after week, your rivals’ moves day after day – and turn it into a clear strategy. Then a dedicated team executes against that strategy across advertising, creative, and operations.
“We don’t sell tools. We sell the work that comes off them.”
Anders Hsi, Founder / CEO
From intelligence to action
From a single product, we identify the rivals genuinely competing for your customers, the search terms you’re competing on, and how customer behaviour is shifting.
Before you commit to anything, qualified brands receive a specific read on your competitive position, your strategic priorities, and the opportunities in front of you. It’s how you see the way we think before you sign.
When you engage, the Market Position Report becomes a living Strategic Roadmap. Weekly intelligence keeps it current while our specialists run the advertising, creative, and operations it calls for.
Services
Our services sit across three pillars – Strategy, Growth, and Operations – with six service lines. Strategy is the foundation; it makes every other service sharper.
Amazon Strategy
Pillar 2
PPC · DSP · Creative
Pillar 3
Account & Catalog Operations · Fee Recovery
An Account Strategist becomes your strategic lead: interpreting your proprietary market and competitive intelligence, building and maintaining a Strategic Roadmap for each product family, and running structured meetings that connect what’s shifting in the market to the decisions in front of you. No other agency offers intelligence-led, per-product-family strategic direction backed by continuous customer and competitive intelligence.
What you get
All of Sponsored Products, Sponsored Brands, Sponsored Display, and ranking campaigns across your catalogue. Bids optimised on contribution margin, not just ACOS, with hero ASINs prioritised. You work directly with the specialist managing your campaigns – no junior buffer. When paired with Strategy, every campaign priority is set by your Roadmap.
Full-funnel advertising through Amazon’s Demand-Side Platform – streaming TV, programmatic display, retargeting, and AMC audiences – on and off Amazon. Recommended when your scale and advertising maturity make full-funnel investment worthwhile. Our entry point is far below the typical agency minimum.
Listing copy and images, A+ Content, A+ Brand Story, storefronts, and UGC video – delivered Full Service or as Strategy & Implementation, where we direct and your team designs. Creative is triggered by data: a conversion gap your PPC reveals, a competitive gap the intelligence surfaces, or a new product line.
One service line covering both sides of keeping your account healthy: catalog management and implementation (flat-file uploads, restructuring, new listings, promotions, Vine) and account maintenance and troubleshooting (Buy Box recovery, suppressed and suspended listings, account-health issues, case management with Amazon). Sold together so nothing falls through the gap between “build it” and “fix it.”
We recover money Amazon owes you – lost or damaged inventory, fee overcharges, missing reimbursements, and more – through a specialist recovery partner. No upfront cost, no monthly fee, no minimum. Your only cost is a share of money you wouldn’t otherwise have seen.
Pricing
Amazon Strategy is default-included for new clients and makes everything else more effective. You can start with Strategy alone, or add execution where you need it.
Same price standalone or bundled – no bundle discount, because each service stands on its own value.
| Component | Monthly fee | What it covers |
|---|---|---|
| Base package (includes 1 product family) | $2,600/mo | Market Map, Market Position Report, biweekly strategic meetings, Account Strategist direction, and 1 Strategic Roadmap with intelligence tracking |
| Each additional product family | $600/mo | A Strategic Roadmap per family, with incremental intelligence tracking and strategist time |
Typical: a brand with ~5 product families runs about $5,000/month.
$2,000/month base + a tiered percentage of ad spend (5% on the first $100K, 4% on $100K–$200K, 3% above) + a 3% platform & technology fee on total ad spend. $5,000/month in ad spend is the recommended starting point.
| Monthly ad spend | Management fee | Platform (3%) | Monthly fee |
|---|---|---|---|
| $5,000 | $2,250 | $150 | $2,400 |
| $10,000 | $2,500 | $300 | $2,800 |
| $20,000 | $3,000 | $600 | $3,600 |
| $50,000 | $4,500 | $1,500 | $6,000 |
| $100,000 | $7,000 | $3,000 | $10,000 |
Tiered management fee on ad spend (from 10% down to 5% as spend grows; minimum $750/month) + a 3% platform & technology fee, with a one-time $650 setup. Recommended minimum $5,000/month in DSP spend – well below Amazon’s own managed-service threshold of $35K–$50K.
| Monthly DSP spend | Management fee | Effective total rate |
|---|---|---|
| $5,000–$14,999 | 10% (min. $750/mo) | ~13% |
| $15,000–$49,999 | 8% | ~11% |
| $50,000–$149,999 | 6% | ~9% |
| $150,000+ | 5% | ~8% |
Per-project rate card, delivered Full Service or Strategy & Implementation (S&I). Same price standalone or bundled:
| Project | Full Service | S&I |
|---|---|---|
| Listing optimization (parent) | $1,300 | $1,300 |
| Listing optimization (per variant) | $175 | $175 |
| Listing images (parent 7-image set) | $1,500 | $450 |
| Listing images (per variant) | $225 | $70 |
| A+ Content (per product family) | $1,100 | $500 |
| A+ Brand Story (per brand) | $850 | $450 |
| Storefront (homepage only) | $1,600 | $775 |
| Storefront (full build · HP + About + 1 page) | $3,950 | $1,500 |
| Storefront (additional product/category page) | $775 | Incl. in full build |
| UGC videos (2 via Billo, Full Service only) | $2,000 | N/A |
Pre-production $275 per scope; one-time Photo & Design Guidelines $550 on a first Full Service image project. Product Launch Package = Listing Optimization + Listing Images combined (no bundle discount).
| Tier | Monthly | Profile |
|---|---|---|
| Standard | $625/mo | Default for all new clients; full operational coverage |
| Advanced | $800/mo | Consistently high operations load, or Vendor Central / international |
| Complex | $1,100/mo | Persistently heavy operations and platform complexity |
Everyone starts at Standard; your Account Strategist reviews actual hours at 90 days and adjusts only if warranted.
| Recovery type | Our fee | Your cost |
|---|---|---|
| Seller (FBA) recovery | 20% of recovered | Nothing upfront |
| Vendor recovery | 25% of recovered | Nothing upfront |
No upfront cost, no monthly fee, no minimum commitment. We review up to 18 months (Seller) or 5 years (Vendor) of account history.
The proof
The kind of growth that comes from understanding a market, not guessing at it.
YoY revenue increase
True Citrus
$200K reduction in wasted ad spend
Sales growth in year one
Lux Unfiltered
89.21% growth in year two
YoY revenue increase
Fairybell
39.16% decrease in ACOS
Decrease in ACOS
Seat Covers Unlimited
#1 organic search ranking
The trust
THE BRANDS
THE RECOGNITION
THE AWARDS
In their words
Nuanced Media treats our brand like it’s their own.
Suphy Kung
Founder & CEO, GillyGro
Their insight has been invaluable in continuing to grow our business double-digit percentages each year.
Heidi Carney
Executive VP of Marketing, True Citrus Company
They don’t overpromise, so it’s been a great experience.
Paul Richards
Chief Operating Officer, +Lux Unfiltered
The team
Nuanced Media has worked with established brands since 2010, and the team behind it brings 16+ years of Amazon experience and more than $1B in GMV managed. We built the competitive intelligence we always wanted and couldn’t buy anywhere else – and we put experienced people, not juniors, in front of your account.
Decades of Amazon experience, distilled into a system that watches your market every day and a team that acts on what it finds.
See it for yourself
One product is all we need to start. We’ll show you the customer behaviour driving your category, the rivals competing for those customers, and the search terms behind every move – days of manual analysis, delivered fast. If there’s a fit, we’ll reach out with what we found.
Book a Call